Laurus is an Italian luxury brand that we have helped reaching new international customers in the American and English market. With elegant ads and micro audiences, we were in charge of the setup, administration and reporting of Laurus’ paid advertising on social media. Laurus sells handmade handbags and mobile covers with a price range where their main competitors are Gucci, Bottega Vetera and Fendi. The setup included content creation, texts and close monitoring of ads.
During our collaboration, we have guided Laurus within SEO and SEM in order to build a new website, as well as Google Ads administration. In addition, we have built corporate social media guidelines for Laurus’ staff, which describes how to administrate online guest management and how they achieve a uniform service across different service points.